6 Reasons Why You Should Evaluate Google Business Tools

Are you wondering if Google Workspace (formerly known as GSuite or Google Apps) is the best possible choice for your business?

With so many alternatives available on the market, making the right decision may be truly challenging. Things get even harder when your company is already used to another solution such as Office365. In that case, you may wonder if switching to Google tools is really worth the effort.

In this blog post, we’re going to talk about some of the most unique advantages of Google’s business tools. We might even go so far as to say that Google Workspace is the new black. Or at least the new Prince (or Kanye West for the millennial readers) with the continuous renaming. First of all, what exactly is Google Workspace?

Google Workspace is Google’s solution created specifically for business purposes. There are four main pricing options available: 

  • Business Starter
  • Business Standard
  • Business Plus
  • Enterprise

The most common use case of Google Workspace is setting up a custom email address, sharing calendars to schedule meetings through Google Hangouts, store files in the cloud and collaborate in real-time on Docs, Sheets, and other documents.

Already the business starter plan makes it possible to:

  • Create a customized business email domain
  • Facilitate video meetings with of up to 100 participants
  • Have 30GB cloud storage per user
  • Provide security tools

Sounds good, but what’s in it for your business? Here are the 6 main reasons why google’s tools are among the best solutions available on the market:

Google Workspace makes you look more professional and reliable

Think about it: are you more likely to trust someone who sends you an email from an address like this:


or like this:


The answer is probably obvious in this case. When you receive an email from a customized company address, you’re much more likely to trust the sender. The business appears more reliable and serious. If someone messages you from a private email, you might be suspecting they’re a part of a young, unorganized business – or, in the worst-case scenario, scammers. 

With Google Workspace, you can set up a company email address for as little as $6 per user per month. The Google Workspace for Business option costs $12 per month and comes with loads of cloud storage as well – 1TB if the company is smaller than 5 employees, unlimited if it’s bigger.

Google Workspace is suitable for all businesses, big and small

No matter if your organization consists of 5 or 5,000 people, Google Workspace for Business is sure to meet your needs.

When it comes to small and medium businesses, Google Workspace is a huge productivity boost. Get ready for a surprise if you haven’t been using the business app suite before. Things can get when you start working with a good cloud-based solution. Google Workspace’s shared drive, file sharing features, and compatibility with common file formats (including .docx and .xls) make it the perfect work facilitator for companies of all shapes and sizes.

What about particularly large companies, though? Google Workspace for Business solutions works like a charm, but if you need extensive security controls and activity monitoring, Google Workspace Enterprise is exactly what you’re looking for. This one is Google’s most extensive app suite, created specifically for huge corporations. If you’d like to learn more about how it works, you can read the Forrester Google Workspace report. You’ll find out how Google Workspace can help you save 21 days per user per year (which in many cases equals the annual leave) and decrease the data breach risk by over 95%. The numbers speak for themselves!

Google Workspace is perfect for work on the go

This situation may sound familiar to you: after leaving the office, you receive an email. The task is almost completed, all you need is to make a tiny little change in the document. A really tiny one, just two clicks, and it’s done.

Does it mean that it needs to wait until you get home? Or until tomorrow morning?

It doesn’t if you’re using Google Workspace – it’s perfectly suited for work on the go!

Apart from Gmail and Google Calendar, you can also use Google Docs, Sheets, Slides, and other Google Workspace applications on your mobile devices. For example, Google Keep allows you to write notes while you’re on your commute. You can retrieve those ideas later when you reach your workplace.

As Google Workspace is a cloud-based solution, all your data will remain perfectly synchronized between devices. To top it all off, Google Workspace is available for the vast majority of operating systems, including iOS, Android, Blackberry,and Windows Phone.

Google Workspace was made for collaboration

This one’s particularly important for those who value remote work. If you’d like to work together on a document, you don’t need to sit next to each other. Many users can access the same file and at the same time, add comments, suggestions and make edits right away.

Sounds good but a little generic? A good example is a collaboration between a copywriter and an editor. The writer shares a Google Docs file and the editor can either edit the text or add comments and suggestions for the writer to accept or decline later. Here’s how it looks like in action:

What’s more, you can access the whole revision history, too. Reverting back to the previous version or seeing the changes will not be a problem. To sum up, Google Workspace gives you control over your files and makes working together so much easier! A win-win solution, isn’t it?

Google Workspace works well for outbound email campaigns

This one is a small feature, but it might be really important for some users.

If you’re into email marketing, Google Workspace for Business has another major advantage that can be a game-changer for you. It allows you to authenticate outbound mail through DKIM and SPF records. This has a positive impact on your spam rankings, which is crucial for good deliverability rates and successful outbound marketing campaigns.

Last but not least, Google Workspace can be customized according to your needs

One of the best things about Google Workspace is its dedicated community. You can always look for a solution on the Google Workspace Marketplace to find a solution for a particular problem. There are thousands of add-ons available for all kinds of fields, from administration and accounting to sales and marketing.

Need an example? Shared Contacts for Gmail® is a popular Google Workspace extension for sharing contact lists within an organization. It’s particularly useful for big companies that work with many clients. You can also read more in our blog post on the best Google Workspace add-ons.

Key takeaways for your business

As you can see, Google Workspace has a wide range of applications in business. It can help with improving your team’s productivity and collaboration processes in many different ways. No wonder it has a market share of over 55% worldwide!

If you’re not using any cloud-based apps in your company yet, we highly recommend you start your journey from Google Workspace. On the other hand, you can still try using it even if you’re already used to another system. Google offers a technical guide to Google Workspace transition to make this process as simple as can be. 

Interested in transforming your G Suite into an CRM?
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