Flower & Fendler Custom Homebuilders, is a company dedicated to provide the best homebuilding experience in the St. Louis County area. Flower & Fendler have been building new homes in St. Louis since 2008. Sean Flower and Don Fendler have over 30 years experience in the St. Louis new home industry. The company has several employees and branches, including St. Louis County, Ballwin, Eureka, Fenton, Pacific, Columbia & Illinois. They needed to have all contact information for all their staff and their clients updated.
Flower & Fendler had partial contact information for employees, customers, and trade partners in their separate individual contacts. Different employees in the company had different pieces of information about customers, and not all employees had access to the same customer contacts. The bigger the organisation got, the harder it was to keep track of all contact information. Each department was maintaining their own contact directory manually in spreadsheets that were not always accessible. The challenge was to break these silos and give all employees access to the contacts of other departments, in order to fluidify the collaboration between teams. Using a CRM for each employee was out of the question, as the company didn’t have the time to engage in a costly training program, especially with many of its users, blue-collars, don’t even use a computer.
Sean implemented shared contacts for Gmail in the company in a couple of hours. He just created empty shared contacts lists, and invited his department heads to add their contacts into these lists. Shared Contacts for Gmail handled duplicate contacts and after a first synchronisation, the whole company had access to all the company’s contacts everywhere: In Gmail, on their mobile devices and also on Google Contacts manager. He also gave editing permission to all employees, so that everyone could contribute to the contact database in an extremely collaborative way. Now, nobody is ever asking for contact information anymore!
WHAT DID THEY SAY
“This application allows us to consolidate all important contact information in one place, make sure all employees have the appropriate contact information and editing rights, and in addition to do it in a ‘user friendly’ format that adjusts to each users’ mobile device. Huge time saver, easy to use and setup!”- Sean Flower, CEO
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