IRCF (Israel Cancer Research Fund)

THE CUSTOMER

Israel Cancer Research Fund (ICRF) supports the best researchers and scientists to improve cancer diagnosis, treatments and cures for the past 40 years. ICRF is the largest nongovernmental source of cancer research funding in Israel.In 2021, 71 cancer research projects were funded. ICRF funded scientists’ work which has been instrumental in the development of breakthrough FDA-approved drugs and include the first two Israeli Nobel Prize Laureates in Chemistry. ICRF is internationally headquartered in New York City and the internal team consists of 20 people scattered around the World (Canada, US and Israel)

THE CHALLENGE

Lior Lapid, Chief Executive Officer of ICRF, started to look for an easy solution to continue sharing and synchronising contact lists (labels) on Google, immediately after migrating from Outlook to Google Workspace.

The challenge was to do it the exact same way they used to share contacts with Outlook:

• Mainly within the entire organisation with the core staff (team of approx. 20 people scattered between NY, Chicago, Toronto and Tel aviv, and
• With researchers and scientists (outside of the organisation)

What Google actually provides (Google Delegation feature) is too limited for sharing contacts the way ICRF needs, with no limit of contacts or collaborators, directly from their mobile phone or their Google Contacts manager.

Using a costly CRM was not a valid option – in the field of cancer research, each penny counts.

THE SOLUTION

Lior Lapid found Shared Contacts for Gmail on Google Workspace Marketplace, immediately installed it, and shared contacts with his colleagues and with Google groups composed ICRF’s staff.
The relief was immediate, as prior to installing our app, they considered moving back to Outlook to be able to share their contacts within their staff across multiple countries. Before finding Shared Contacts for Gmail, they also thought of sharing an email or a shared document with a password in order to share their contacts, but this solution was absolutely not secured and not satisfying.

WHAT DID THEY SAY

“The app answers all of our queries perfectly. Studies show that on average, researchers spend between 30 – 40% of their time on relentless tasks that do not even concern the research. Scientists that we support, should not have to waste their time on such matters. Your app helps us save time and focus on what matters, and therefore it directly contributes to save lives “