There are various scales of team collaboration. This ranges from communicating with your team to managing projects to creating together. Now that we are in the Digital Age, a wide set of tools are available to make any work, including collaboration, easier.
Contact management is one of those tools. Contact management consolidates data regarding a person. That data can be as simple as contact details such as phone number and email address, or as complicated as their personal preferences which can be greatly utilized in marketing campaigns.
Implementing a contact management system in your organization enhances teamwork. This translates to productivity and even more.
Synchronizing Contacts Saves Time
They say most time is wasted, not in hours but minutes. Take a look at this scenario, John works in the field to find potential clients for your newly opened gym. He gathers contact information and saves it on a spreadsheet file on his tablet. At the end of the day, he then forwards it to Hannah. She then sends out the marketing emails or SMS the following day.
Copy-pasting those email addresses from the database to the recipient’s field on the email may only take 15 seconds per entry. Unfortunately, this translates to hundreds of hours in a year. He could have used that time to find more clients.
With a contact management app, John can simply enter the data as a contact on his tablet. As they have synchronized contacts, Hannah can instantly access them from her workstation. She now only needs to type a letter or two on the recipient’s field and the autofill takes care of the rest.
Helps You Eliminate Repetitive Tasks
Having a centralized company directory means that duplicate contacts are eliminated. This saves you storage space. It also saves you the time of inputting the same entry again. Moreover, it prevents you from sending the same marketing material twice to a contact.
Let’s continue with the previous example on a newly opened gym business. The directory John created from gathering the sign-ups was then used by Hannah to send out further promotional materials. Then, another team member, Lucas, who handles the membership no longer needs to retype the contact details in his contact list. He can just simply change the label of the certain client from “follow-up promotional emails” to “member newsletters”.
Instead of spending the time on data entry, both Hannah and Lucas can just focus wholly on sending the right emails.
Economical Yet Efficient Collaboration
Stand-alone contact management apps cost 10% of CRM. Indeed, CRM offers more features like analytics, forecasting, and even automated workflows. Still, it is undeniable that the main feature is contact management.
For starting up and small companies, investing immediately in a CRM may not be the best for the budget. Aside from around $10 per seat in a small company, you also need to pay for the training of those users plus the on-boarding cost of the software.
The ability to add notes, custom fields, and even tag your colleague for a mini chat exchange regarding the contact is beneficial in consolidating data regarding your potential customer or existing client. In turn, you have a good insight into the person. Thus, making your team’s collaboration tailor-fit client’s needs. This may translate into customer loyalty and good business.
To experience these benefits, start your subscription with Shared Contacts for Gmail© today!
