Home > Resources > Integrations > How to Synchronize Google Contacts With Any CRM or Other Software

How to Synchronize Google Contacts With Any CRM or Other Software

Synchronize Google Contacts with any Software or CRM

Most likely, your organization is using Gmail for Work (or Google Workspace or Google apps). Conversely, it relies on Google’s contact database at all times. However, your company also utilizes other software and apps for the operation. It is a relief to know that you can synchronize your Google Contacts with almost any software or […]

In this section, we offer you a bird’s eye view of all the out-of-the-box integrations that are popular between Google Contacts, and your favorite SaaS applications!

Two-Way or One Way Sync?

The synchronization between Google Contacts and other apps can go in multiple directions. If you can sync your contacts from Google contacts to your app, and the ones created in your app to Google Contacts, you win! This app support Two-Way synchronization, which means Google-to-App sync and App-to-Google-sync:

Google-to-App-Sync

If the third-party app allows you to see the contacts created in Google directly in their user interface, it means that the service supports the “Google-to-App-Sync”.

App-to-Google-Sync

If the third-party app allows you to see the records created in their database in Google Contacts, it means that the service supports the “App-to-Google-Sync”. In general, the app will be a CRM like Zoho CRM or Pipedrive.

Labels, Contact Lists, Groups, and Views

All these names describe the same thing: entities that contain a certain number of contacts and allow them to organize them more efficiently.

Some of these apps allow you to select which label in Google Contacts you want to synchronize (meaning which label will receive the contact from your app and vice versa)